Thursday 28 March 2013

Use of LinkedIn PPC due to three authentic grounds


Pay-per-click industry is very identical with Google AdWords for number of people. Those people who have know how about the PPC they have bit idea about BingAds but the more ignored PPC platform is LinkedIn. It is very sad fact but somehow true.

LinkedIn: is it good to advertise on it?

Before moving to LinkedIn for AdWords for your clients there are certain questions you have to ask such as:

· Post and rank of your client at his or her company

· What kind of skill and potentials your client have

· Is their company large or small

· Which type of group they are more interested to join at LinkedIn?

These types of questions are very important to ask from your clients but it is not a sure thing that your clients are very much fan of HONDA cars, PEPSI etc but there are groups who have liking of these things. So is it good for a company to test LinkedIn PPC? Here are three authentic grounds to do so:

1. Exact Person

If you look into the LinkedIn fan following then there are about 200 million members of that social site. There are so many members of that site but you only need right and exact people. This site helps you to reach at exact people with the help of targeting on skills and Jobs. At this site you can target 26 different job functions.
The smallest job function has also a number of users and followers. If you want that group of peoples who have some particular skills, then you can search them easily:






you can see in this image that you have to enter the required skill and get the required people. But it is not just like that because you have to choose item from LinkedIn system where you will get number of options related to self-identified users who filled their profiles on LinkedIn.

2. Exact Place

In the above image you can see that LinkedIn gives you opportunity to target based on ranks and posts of clients. But you have only opportunity to target high level ranks.

3. Exact Time

The basic purpose of people to come at LinkedIn is one and only and that is business. People update their profiles, make connection with customers and clients, search for job opportunities, pass comments and write recommendations etc. these people just think on business whether they are on home computers or on the move. This is an exact time to put your recommendations and suggestions or message in front of them and get relations.

Get Started

To create your LinkedIn account for clients is very easy. You just need a credit card and unique idea about your first Ad. Now you have to see whether you can search out exact people, place and time or not.

 Regards
 Ocean Feather 

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